Consumer NZ

Part-time work including promotional graphics, illustration, video content and social strategy, 2015 to 2018

 

Consumer is a non-profit organisation carrying out independent advocacy work and product testing. My role has required me to wear a few hats – from managing web content, to supporting them with creative work wherever needed. Their existing branding has played a large role in my creative choices.

Project

Homepage icons, designed to give users a brief overview of what Consumer does

My role

Icon design, illustration

Credits

Overarching concept — Heyday Digital
Copywriting — Sue Chetwin

Project

Video teaser, created to drive traffic from Facebook to a newly published article on consumer.org.nz

My role

Video concept, storyline, copywriting, shooting, editing, music selection

Credits

Article concept — Olivia Wannan

PROJECT

Magazine cover imagery expressing the concept of inflated produce prices

My role

Image concept, arrangement

Credits

Concept was a collaborative effort with Sarah Gibson; design also by Sarah. Photography by Chris Coad

Project

Facebook posts to drive engagement and traffic to new articles. The content within graphics is often pulled from extensive data and presented to their audience in more digestible pieces

My role

Art direction, design, strategy, copywriting

Credits

Strategy and copywriting were a collaborative effort with Kate Harvey and Fonda Tran