Matt Forsman Hair
Illustration. Freelance work, 2018
An illustration for Matt Forsman Hair, a salon with two locations in Wellington city. It exists as the brand’s primary graphic element, to be used across collateral. So far it has been printed on tote bags, stencilled onto the wall of a salon, turned into a stamp for loyalty cards, and used on event invitations.
The illustration style reflects Matt Forsman’s cool and minimal aesthetic, while the plants themselves echo the decor in their salons. Typesetting and layouts are by Fergus Haywood.