Learn more about my process, from brief to solution.
My process balances a methodical approach with intuition. Whenever possible, I employ a human-centred design process that includes ongoing feedback opportunities with our audience. This ensures our final solution is the right solution.
Research and information gathering – what do I need to know in order to do my best work?
Target audience refinement & persona creation – so I can ask myself, would Sally like this?
Moodboarding – so we can picture a solution before we start
Concepting – often beginning with pen-on-paper ideation
User testing and feedback – when I get to actually ask Sally if she likes it
Concept selection – based on client opinion and user testing findings
Constructive feedback loop with client – focused on improvement and refinement