Exhibition identity and collateral. Collaborative work, 2018
Scope is a digital design, web and UX exhibition showcasing a diverse range of works coming out of Yoobee School of Design. The students wanted the identity to feel intriguing, multifaceted and forward-moving. My goal was to develop a colour palette that felt polished and original. The logo was crafted to feel affable but clever – I utilised the many counters in Scope's letterforms to create smiley shapes. Finally, the typeface Untitled Sans (Klim) was selected for its neutrality, enabling it to represent the breadth of work within the exhibition.
Logo, colour palette, typography selection, typesetting, layout
Identity concept was a collaborative effort with Maria Rose and Amy Sullivan. Illustration assets by Maria and Amy; final composition by Emily. Wayfinding also by Maria