Brand identity and packaging design. Freelance work, 2018
The Chandlery was founded in 2015 to make cosmetically-safe soy candles that burn cleanly and can be used as massage oil as they melt. After a hiatus, in 2018 it relaunched with a new range. The final solution is inspired by three key aspects. First, the name of the business – a space where candles are made, traditionally the candle-making room in medieval homes. Second, cleanliness – to reflect the ingredients used and the serenity a candle can bring. Third, functionality. The dual-usability of the candles had to be reflected in its packaging.
Candles are packaged in custom-sewn reusable cloth bags.
Packaging includes small wooden spoons to gather melted oil. Simple cylindrical jars are chosen for their wide opening that allows users to easily access the oil and light their candles. The double-wick design melts candles evenly.
A deep, muted blue is used to evoke a calm, trustworthy feeling – it might also remind users of evening time, when they're most likely to relax with a candle. The peachy beige compliments the blue and brings a freshness to the mix. The client asked for colours to remain somewhat subtle, so the labels don't clash with home decor.